An evening dedicated to the transformation of the cycling industry: The Leaders' Night at EUROBIKE 2024 offered external perspectives and in-depth sparring within the industry. The event focused on the major topics of the cycling ecosystem, setting the stage for discussions, exchanges, and conferences in the days that followed. Like EUROBIKE itself, the Leaders' Night served as both a platform and a catalyst for a prosperous future of the cycling industry.
“Hello future. Hello transformation.”
Under this theme, experts gathered during the Business Days at EUROBIKE 2024 to set the course for cooperative collaboration and sustainable development. The EUROBIKE Leaders' Night was specifically aimed at international decision-makers from the cycling sector, politics, administration, and tourism to discuss the future direction of the entire ecosystem.
At the heart of the event was nothing less than the transformation of the industry. The EUROBIKE Leaders' Night 2024 sought a compelling narrative for this shift, examining growing markets, new global production sites and supply chains, digital business models, and the challenges of digitalization and sustainability requirements. Yet, the essence of cycling remained central – the culture of freedom and community that has already driven so much change. The Leaders' Night set an inspiring stage for the upcoming Business Days at EUROBIKE.
Keynote speakers at the EUROBIKE Leaders' Night 2024 included mobility expert Prof. Dr. Meredith Glaser from Ghent University, Ulrich Prediger – inventor of the company bike leasing model and founder of today's JobRad Group, Tilo Bonow, CEO of PIABO, a leading European PR agency, and Nate Pund from the investment bank Houlihan Lokey.
The Leaders' Night took place on Tuesday, July 2, 2024, from 5:00 p.m. to 10:00 p.m. at the Portalhaus.
"As a communications strategist, I look forward to supporting the bicycle industry in achieving its growth targets."
"At EUROBIKE, I want to show how the bicycle is much more than a way to move but a humble machine that can transform society.”
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