The Mobility Convention on Thursday at EUROBIKE 2024 was dedicated to the central question of how the transformation and associated growth of the bicycle industry can actually be brought onto the streets.
The Mobility Convention at EUROBIKE 2024 focused on a key question: How do we get more people to cycle? In the morning, the current challenges of the industry were openly and transparently analyzed—a status check that set the stage for the afternoon, when solutions to complex problems were discussed. Through a collaborative approach, the Mobility Convention brought together all actors in the cycling ecosystem to find ways to improve accessibility to cycling for everyone.
"To promote cycling, local authorities and the economy must work together more closely."
By 2030, an additional 50 million cyclists are expected to be gained in the EU, effectively doubling the number of cyclists in just six years. The Convention addressed this ambitious goal and simultaneously examined developments in other regions and continents to identify the most promising growth markets worldwide.
A key focus was on the prerequisites for increased cycling activity: an appropriate legal framework, suitable infrastructure, and a pro-cycling cultural mindset. On Thursday, industry stakeholders—from business representatives and urban planners to government officials, researchers, journalists, and civil society—had the opportunity to jointly develop strategies and tools for sustainable growth. Key questions included: What can cities learn from the bicycle industry, and vice versa? What connections need to be established to encourage more people to cycle in their daily lives, for sports, and for leisure?
The discussions were supported by current numbers, data, and facts, from which the most promising growth strategies were derived. This unique platform invited both industry representatives and urban planners to actively shape the future of cycling together. For professionals in corporate management, marketing, urban administration, and academia, the Mobility Convention offered valuable insights into the next steps of the mobility transition.
The Mobility Convention took place on Thursday, July 4, 2024, from 10:00 a.m. to 5:00 p.m. on the Yellow Stage and from 12:00 p.m. to 1:00 p.m. on the Pink Stage at the ECOMOBILITY Forum, Hall 8.
